Here’s a quick followup to last week’s profile of the Bones Brigade’s incredibly successful marketing efforts.

As part of the filmmakers’ presentation of their efforts at this year’s Sundance Film Festival, our team paired awe.sm sharing data & attributed signups and purchases with IP-based geolocation click data to create a beautiful 3D visualization of how word spread throughout the campaign.

We’ve been playing with a working interactive demo of the project on an internal server, and our aspiration is someday to package displays like this as an off-the-shelf product for our marketer customers. To provide a taste of the kind of tracking that’s possible, here’s a quick video showing the campaign’s kickoff:

[youtube https://www.youtube.com/watch?v=2-XedHfAINA]

It’s striking to watch how quickly a single Facebook post in Los Angeles spawned clicks and child-shares elsewhere around the globe (the outgoing arrows), which in turn led to an impressive volume of mailing-list registrations and purchases (the inbound arrows). Any marketer curious to know the viral dynamics of a social post can instrument her marketing campaigns with awe.sm, track multiple generations of sharing and their outcomes, and understand exactly how posts lead to business results.

*Originally published on the awe.sm blog