One of awe.sm’s most powerful features is the ability to track your social sharing through to conversions on your site or in your app. Now, it’s time for your Neo “Whoa” moment: Social ROI!

This is particularly useful if you’re tracking how social networks drive purchases. You can assign a quantified amount to each Tweet and posts. However, if you’re using a 3rd-party storefront to process your sale, there has been no way to associate purchases there back to your shared awe.sm links.

Until now.

awe.sm has teamed up with Gumroad. Starting today, you can seamlessly track purchases that begin with clicks on awe.sm links and end in a Gumroad storefront.

Let’s try it out: check out the Tweet below. When my followers click the awe.sm link and buy that sweet Steve Aoki shirt — do this! — it triggers an awe.sm conversion, so that I can attribute every purchase directly back to that Tweet. Social marketers, rejoice!

Check out this tutorial on how to set up your awe.sm and Gumroad accounts.

If you have any further questions, feel free to contact us.

*Originally published on the awe.sm blog.