Normally, we like to shake things up in the social space — giving you new approaches to understanding and tracking the success of your social strategies.
Today, we’d like to focus on keeping things simple.
Rather than disrupt the tools and processes you’ve put in place to execute a killer social strategy, we’d like to shed some light on a recent integration we’ve set up to compliment them.
We know that much of the work that goes into your social strategy is the distribution of your content. We understand the time that goes into this portion of the process and the fact that the processes used here must scale as you increase your distribution. If you’re lucky, you’ve created a well oiled machine — with a team that’s innovative but also consistent. And in this case, incorporating new technology into the flow can be daunting… We hear you and as a result, we’re making it a point to integrate and deploy Unified’s technology throughout the social marketing landscape.
Our most recent integration is Hootsuite.
As one of the most popular social platforms used to distribute content, we put a focus on partnering with Hootsuite so that social teams are able to leverage Unified’s awe.sm technology to understand what content is driving results. The ability to learn and optimize is key when marketers are looking to take their owned marketing strategy to the next level.
Enterprise Hootsuite users will now be able to create awe.sm short links within their Hootsuite account — without interrupting their flow or adding any new steps.
The integration allows users to expand their social marketing activity by providing a holistic view of their social funnel, tracking analytics from the post to the on-site conversion. With the awe.sm integration, customers can optimize the return of their social media marketing investments by attributing real business results to their social activity.
Through the awe.sm integration in HootSuite, you can:
- Create awe.sm links: Shorten, customize, and track social activity on the links you share across your social media channels.
- Track conversions: Bridge the gap between social engagement and web analytics with awe.sm’s closed-looped system.
- Identify content that resonates: Determine which of your posts make the most impact, what drives the most traffic and engagement, and what messaging starts the most conversations.
- Discover top performers: Find out who is amplifying your message and sharing it with their followers. Gain visibility on what content they share, measure the impact they create, and connect with them directly.
For more on the integration, we invite you to check out the recording of our recent webinar:
The $65,000 Tweet: How to track social to offline and digital sales
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