As the social advertising market grows to a projected $11 billion by 2017, targeting mobile Facebook, Twitter, and LinkedIn users has become key to smart social marketing.
Some of the key factors driving the shift to mobile:

  • Mobile users share nearly twice as often as desktop users
  • Mobile Twitter users are 79% more likely to be on Twitter several times per day
  • Facebook already has 16% market share of global mobile advertising

Read on to learn more about what drives marketers’ success on mobile.

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Mobile Social Marketing