Month: October 2012

1 out of 5 new Facebook fans now comes from mobile–a 280% increase from May to August

Everyone wants to know how well Facebook is doing with mobile…

…so I just measured how many new fans the average Facebook page was getting from mobile.

New Facebook fans coming from mobile jumped 2.8x between May (5%) and August (19%)

Rather than just measuring “mobile fans,” I measured “mobile-fans-per-total-fans” to make sure these numbers weren’t affected by fluctuations in overall fan growth.

At the beginning of May, it was 5%. At the end of August it was 19%. That’s an increase of 2.8x in only four months!

mobile as percentage of total new fans 1 out of 5 new Facebook fans now comes from mobile  a 280% increase from May to August

To restate it to be extra clear: in May, out of every 100 new fans, the average Facebook page got 5 fans from mobile. By the end of August, the average page was getting 19 out of every 100 new fans from mobile.

It’s not clear to me why this jumped so fast. I checked with Facebook, and fans who come from ads targeted at mobile are included in this, since they came from a mobile device. According to Facebook, “If they became a fan through a mobile ad, then they would fall into both buckets. It would be attributed both to ‘mobile’ and ‘ads’ in the FQL table.

The dataset contained 500+ pages with 100K+ Facebook fans, so the results should be statistically robust. That said, this is just what we’re measuring across our customer base, and may be totally different than other pages on Facebook.

You can measure how many of your fans are coming from mobile by opening your PageLever account, going to Fans > Like Sources. Here’s an example screenshot from one of our demo pages:

PageLever Growth Sources 1024x506 1 out of 5 new Facebook fans now comes from mobile  a 280% increase from May to August

Milestone: We’re measuring over 1 billion connections between Pages and Facebook users

420885 10101718389550414 2072340652 n Milestone: Were measuring over 1 billion connections between Pages and Facebook users
This past Wednesday, Facebook announced that they’d hit the major milestone of one billion active users.

We were naturally curious how many connections between Facebook Pages and users we measure — as it turns out, we hit a big milestone ourselves on the same day:

As of October 4th, 2012, PageLever measures 1,101,504,623 connections between Pages and Facebook users.

Now, we don’t want to overstate our case — our number represents the total number of likes of all the Pages that we measure, not unique users on Facebook. Even still, one billion is a massive number of connections between Pages and users, and we were amazed to have hit it right at the same time as Facebook hit one billion active users.

In just 13 months since we launched, we’ve grown faster than we’d ever expected – kudos to our friends at MongoHQHeroku and of course, at Facebook for helping us scale our operations to the next level.

Most importantly, thank you to our customers for helping us reach this milestone – we do this for you, because we know what it’s like to be in your shoes. Thank you for your support, and we’re looking forward to building even better solutions for you over the next year as Facebook marketing continues to evolve and expand.

Here’s to the next billion users.

 

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