If you missed this week’s news about awe.sm’s new dashboard for marketers, here’s a video recap.
We’re pretty excited by how much easier it gets, every day, to use awe.sm to understand the ROI of brands’ social media marketing investments. Take a look:
[youtube https://www.youtube.com/watch?v=sXn1MnEQCfs]
Learn more about the dashboard here, then schedule a demo.
*Content originally published on the awe.sm blog
Can’t say we didn’t warn you. We get daily feedback from the brands and agencies who rely on awe.sm to understand the value of their social media marketing — and others who just enjoy abusing our live-chat widget… — and we take it to heart.
awe.sm is constantly improving, and today we’re pretty excited to show off some of our newest stuff.
Considering how powerful awe.sm is, and how much data we can help you collect about your sharing, an obvious question is how to make sense of it all, and see at a glance how your social media marketing is performing. So meet the new awe.sm dashboard.
When you log into your awe.sm for Marketers account, you’ll now be presented with a glimpse of how everything comes together. How have all of your goal conversions performed? Which pieces of shared content performed best? What trends took place over time? Have you gained followers? Increased engagement?
The dashboard is intended to be quickly consumed — it’s the first web page I check every morning — to help you understand what works, and assess if anything merits deeper digging.
And speaking of digging deep…
Surely you already know that you can drill down to see the details of an individual social post — just click that orange magnifying glass. But now you can see those details rolled up to the level of each piece of shared content, too. We call it content details, but you can call it whatever you’d like (as long as you don’t call it Shirley). We bet it’ll be a big help.
For the first time, awe.sm now makes it easy to understand how each piece of content you share performs: the clicks it receives from each social network where you posted it, every social interaction that follows, the pageviews and conversions that result. The actionable data you get:
What should I post, and what does it get me?
The whole point of sharing your content to social media is to start a conversation. As the marketing industry has learned, and we keep pointing out, a Tweet can incite a Pin, which leads to a Like, from which someone comments, then re-tweets.
Only awe.sm tracks multiple generations of sharing, across multiple social networks. Now, we show you the true impact of that sharing.
By flipping the Audience shares toggle, you now can see the pieces of content which your site visitors have shared — by using awe.sm-powered sharing buttons, or just by grabbing the link out of the address bar and sending it to their friends.
At a glance, you can see the content that’s shared the most, in addition to aggregated totals of those shares’ visits, pageviews, conversions, and re-shares.
When you drill down into the details of each piece of content you’ve shared or each individual social post, you’ll now see new totals that distinguish between “Parent” and “Child” shares. In other words, When I post, how many visits, pageviews, and conversions do my posts actually bring in?
What this means is, finally, it’s possible to completely quantify what you’ve long suspected: your social sharing goes far — really far — and creates value that well exceeds what directly comes from each post. Whether you’re a strategist trying to optimize your social marketing or an individual practitioner looking to justify her value to her CMO, this visibility is indispensable, and unmatched.
At this point, clearly we ought to take a nap with the Corgi, but improbably enough we’ve got more in the hopper.
If you’re already sold, ping us for a demo. If you’re interested in watching awe.sm continue to innovate in bringing visibility, measurability, accountability, and optimization to social media marketing, well, stay tuned.
*Originally published on the awe.sm blog
While you’ve been digging yourself out of the snow again — and again — and again — awe.sm’s continued to make it easier to power, measure, and optimize your social media marketing funnel. Since we launched awe.sm for Marketers this summer, we’ve worked closely with our customers to make refinements, add features, and make marketers’ lives easier.
With enhancements added daily, and some more exciting ones coming up soon, now’s a good time to step back and check in on our high-level features.
Fundamentally, awe.sm works by powering trackable social sharing, bringing visibility to how this sharing contributes to your marketing funnel, and providing insights you can use to improve your efforts and maximize your ROI.
How? Glad you asked…
The backbone of awe.sm is creating short, customized tracking links for activity you share across your social channels. For example, if you’re sharing a blog post to three social networks — Tumblr, Twitter, and Facebook, say… — awe.sm will make three links, one for each channel. This is different from how a link shortener works, and it makes it possible to break out the clicks, pageviews, and business results that come from each network.
Our dead-simple link creator and site tools automate the process of creating new links and keeping track of where they go and how they’re used, to give you powerful visibility into what works.
Conversion tracking has been a staple of web analytics for as long as there’s been a web. awe.sm brings closed-loop attribution to social media marketing, too.
Define custom conversion goals that match your business’s KPIs — sales, registrations, video views, app downloads … anything that matters to you — and track how much of each result from every social post. This makes it possible to track the ROI of social in dollars and cents, not just in Likes and Retweets.
It’s easy to use awe.sm’s reporting tool to slice and dice on every dimension.
Want to compare how different shared content performs? See which pieces of content drive engagement and earn conversions, so you can optimize your content strategy.
Want to find people who amplify your message and share it with their followers? Track the shares created by each site visitor to see what they share, measure the impact they create, and connect with them directly to reward them or ignite their engagement.
Track social media marketing’s elusive rainbow unicorn: the source of “virality”. Your Tweet drives my Facebook share, which drives my boss’s Pin, which leads to a conversation on Disqus, and his friend’s purchase — so awe.sm tracks multiple generations of sharing across multiple channels.
When you have visibility into how your posts perform, how content is re-shared throughout your community, and how that sharing contributes to your goals, then you can grab the unicorn by the horn.
When was the last time you clicked a share button? … No? Us neither. So awe.sm doesn’t just track the sharing your visitors perform with your sharing buttons, we also capture what happens when a visitor grabs your page’s link out of their address bar.
It shouldn’t surprise you that social conversations unfold across IMs, emails, comments, and more — but it might surprise you to know that this kind of sharing happens almost ten times more frequently than anyone clicks a share button. If you’re not tracking this, you don’t understand what’s going on.
Don’t even get us started … well, okay, you already did. But if you’re interested in learning more, geeking out with analytics nerds, and checking things out, let’s get in touch.
*Originally posted on the awe.sm blog
Yesterday in Austin, our chief executive Fred McIntyre presented awe.sm’s new cross-channel view at the iMedia Breakthrough Summit’s Next Wave Competition & Showcase.
While we await word on whether awe.sm won the competition, here’s an interview Fred gave shortly after our presentation.
Money quote:
“Too many people have been told that measuring Social ROI just isn’t feasible … what we know is that not only can it be achieved, but it can be achieved very efficiently, and we can help people do that.”
[ustream id=40055187 hwaccel=1 version=3 width=480 height=302]
Watch it all!, then get in touch
*Originally published on the awe.sm blog
Last week, awe.sm announced the addition of powerful cross-channel ROI tracking to ourawe.sm for Marketers product. awe.sm CEO Fred McIntyre made the announcement at iMedia Breakthrough Summit, where we presented as one of four finalists in their Next Wave Competition & Showcase.
Shortly after the announcement, Fred spoke with iMedia about awe.sm’s technology — and our industry-first ability to attribute individual actions on your website, like purchases, downloads, form submissions, or pageviews, to specific social media posts.
If you missed it already, check out video of Fred’s interview here. Now, there’s also iMedia’s writeup of the event:
Clearly, marketers needed a tool that harnessed the power of awe.sm’s technology, which was previously geared toward developers. As a result, awe.sm launched “awe.sm for marketers” to deal with a number of industry pain points. Most notably, as McIntyre explained, the social measurement tools typically pitched to marketers “had to do with vanity metrics (how many people ‘liked’ it? How many followers did I get?). Or they had been more focused on social listening and qualitative measures like buzz and sentiment.” Although this information can be useful, he explained, “It leaves companies on their own to translate that context into something more tangible that marketers can justify to the CFO.”
In addition to an interview with Fred, the writeup covers our iMedia stagemates Sticky,Qriously, and SET Media. Good stuff — check it out.
Next Wave: The top startups in data, analytics, and performance, iMedia
*Originally published on the awe.sm blog
awe.sm’s core speciality is tracking the ROI of each social post. Fundamentally, we do this by attributing goal conversions on your site back to the specific posts that caused them.
So far, so good, but what’s a good goal to track?
It’s pretty straightforward for an online retailer — you’d probably make a conversion goal out of completing a shopping cart transaction. (We make this easy, even if you use a third-party shopping cart like Gumroad.) But what if you don’t have transactions on your site? What goals should you track to measure the ROI of your social media marketing? You could track a brand’s endorsements, (e.g., Facebook likes), the value of which is still up for debate. But is that it?
Don’t overlook comments. Learning which social posts, and which pieces of content, attract visitors to engage with your site’s comments section is an invaluable tool for understanding the dynamics, and ultimately the ROI, of a social media marketing program.
Starting today, if you’re among the 2.5 million websites that use Disqus to manage comments on your site, it’s easier than ever to see the big picture:
This is the first time anyone has had this level of understanding about the relationship between social network posts, site traffic, and commenter engagement. It’s powerful stuff, and we’re pretty excited to help you get it set up.
Check out our tutorial for code samples and technical documentation, or drop us a line.
*Originally published on the awe.sm blog.
Today marks a huge milestone for awe.sm as we release our first product built for marketers. Our platform’s powerful social ROI measurement capabilities are now available to anyone, with no engineering work required.
Historically, awe.sm has focused on building tools mainly for developers. We have hundreds of amazing customers who are using our APIs to power social features, internal business intelligence, and analytics for their own clients. Along the way, we’ve had lots of marketers come to us asking how they can use awe.sm to measure the ROI of their social media marketing efforts. And now for the first time, we have a good answer for them: “Let us show you!”
The primary use of our platform has been tracking how the sharing by users of your site/app drives business value. The focus of the new awe.sm for marketers is tracking the full funnel — from reach to revenue — of each social post by your marketing team. awe.sm for marketers takes all the attribution and ROI measurement capabilities of the awe.sm platform and packages them up in a way that enables social media marketers to quantify the success of their efforts in real business terms, like traffic, conversions, and even revenue.
When we started awe.sm 4 years ago, our goal was to make social media accountable in the same ways as every other online marketing channels. Today’s state of social media marketing is more art than science. It’s focused on vanity metrics and driven by qualitative best practices because social media marketers haven’t been able to get the hard data on the actual business value driven by each Tweet, post, and pin. With this product, we are arming social media marketers to be data-driven like their colleagues in other channels like paid search, graphical media, and email marketing.
There’s no one-size-fits-all social media marketing strategy. Yet today much of it is dominated by discussion of generalities like the optimal frequency of posts or the best mix of photos vs links vs text. Our goal with awe.sm for marketers is to enable our customers to develop strategies based on what works best for their brand. Here’s how:
Sound interesting? Then schedule a demo or ask us a question.
*Originally published on the awe.sm blog
One of awe.sm’s most powerful features is the ability to track your social sharing through to conversions on your site or in your app. Now, it’s time for your Neo “Whoa” moment: Social ROI!
This is particularly useful if you’re tracking how social networks drive purchases. You can assign a quantified amount to each Tweet and posts. However, if you’re using a 3rd-party storefront to process your sale, there has been no way to associate purchases there back to your shared awe.sm links.
Until now.
awe.sm has teamed up with Gumroad. Starting today, you can seamlessly track purchases that begin with clicks on awe.sm links and end in a Gumroad storefront.
Let’s try it out: check out the Tweet below. When my followers click the awe.sm link and buy that sweet Steve Aoki shirt — do this! — it triggers an awe.sm conversion, so that I can attribute every purchase directly back to that Tweet. Social marketers, rejoice!
Check out this sweet Steve Aoki shirt! http://t.co/BFHzLMm5gw
— gojohnnygo (@gojohnnygo) May 1, 2013
Check out this tutorial on how to set up your awe.sm and Gumroad accounts.
If you have any further questions, feel free to contact us.
*Originally published on the awe.sm blog.
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