Starting today, you can have a hand in helping us perfect a new experimental awe.sm feature:Insights. The project aims to identify for marketers what content is working, when to post, and whom to engage. But we need your help.
Interested? Read on…
Help us create awe.sm Insights
Starting today, awe.sm customers have access to an experimental preview of a new awe.sm section.
Insights is a new top-down view of all of your social media marketing organized around what’s working and what matters.
In its first draft, Insights can tell you, at a glance…
- When to post — based on what posts have drawn traffic, engagement, and conversions.
- Whom to engage. Your most popular follower isn’t necessarily your most effective amplifier (and, in most cases, is not), so we consider whose amplification and engagement maximize your impressions, traffic, and results.
- What content works — not just at being amplified, but more importantly at generating ROI.
- What content doesn’t. Maybe you want to give it a lift; maybe you want to take it behind the barn. That’s up to you, but we thought you should know. (Sorry.)
- What’s hot right now. Is a piece of content newly attracting more clicks and conversions? Is engagement spiking for a social post? Did you just get a burst of new followers? Let’s find out why.
Try it out
Insights is available to awe.sm customers now, if you manually point your browser to be.awe.sm/insights. Give it a whirl.
Not yet awe.sm? That’s easy enough to fix. For a walk-through of our tools and a deep-dive into how we can help optimize your social media marketing to maximize your ROI, hit us up for a demo.
Break all the things
This is a work in progress. Between when I took screenshots and now, we’ve already moved things around. It will continue to change; things will disappear; new things will take their place; and stuff will break. We actually expect it to break — we want it to break — so we can understand exactly how our customers will interact with it at scale.
The obvious disclaimer here is that this means you almost certainly absolutely shouldn’t blindly trust what Insights tells you (yet). But the way that we’ll fine-tune our rankings, make our reports easier to understand and act upon, and help marketers maximize the ROI of their social media marketing is by throwing our baby (Insights) out to the lions (you) in the Colosseum (I lost control of this metaphor), and making constant improvements as we go.
Tell us all about it
Here’s where we need your help.
The whole enterprise depends upon your candid feedback, so don’t be shy. Make liberal use of the “Help” and “Ideas” tabs that float in the bottom right corner of Insights (and throughout awe.sm) to tell us what you love, what you hate, and what else we should try.
Why?
The first question people tend to ask us somehow involves our canine staff member, but the secon— well, the second question people tend to ask is whether the company is really called “awe.sm”, and whether that’s pronounced “awesome”. (Yes.) Okay.
But the third question tends to be a variation on this theme:
Thanks for the data, but now what?
awe.sm’s all about helping marketers understand the ROI of their social media marketing by tracking the success of each social post. And at this we’re only getting better and better and better. But for all the powerful ways we help marketers slice and dice their data, we continue to hear feedback that you’d like us to wrap it up into actionable conclusions, too.
You can do it (put your back into it)
At the end of the day, the point of awe.sm tracking is to identify what works, so you can do more of that, and identify what doesn’t, so you can do less — saving yourself time and money. So our holy grail remains a product that straight up says, Do this, not that and makes it easy for you to do it.
We continue to experiment with ways to deliver that insight. As is their wont, some of those experiments work better than others, and we’ve probably come away with enough learnings on data visualization and event detection to write multiple poorly-selling books.
Want to help us bring something amazing to life? Want to help us at least come up with more stuff for the inevitable books? Good. Buckle up.
Unleash your inner mad scientist. Check out an awe.sm demo and join the experiment here.
*Originally published on the awe.sm blog
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